23 Videos/100 Minutes
We worked with Volkswagen of America to revamp their internal series of videos detailing their CPO program. It was a project that had us animating 23 videos across multiple design styles, including motion graphics, 2D, and 3D animation. The project took over a year and resulted in over 100 minutes of animation. It was a ton of work but we’re so happy with the results.
The project had us working as the creative director, designer, animator, and audio engineer. We were their one-stop-shop in bringing this large video project to life.
Developing a consistent style
We worked with the VW team to develop a consistent style that could be rolled out across a wide range of topics. We wanted this style to reflect the polished professionalism that comes with the Volkswagen brand. It was a project that was challenging but also very rewarding, and the short video above showcases some of the flashier pieces created across the series.
The client gave us pretty much full autonomy in developing the look and feel of the videos (which is rare) and it allowed us to take control of the design process and find ways to make what would normally be boring internal videos into visually fun and engaging modules.
