Making the complex understandable
Autodesk has a wide variety of products that span dozens of disciplines and jobs… and with that comes a lot of complexity. We worked with their team to develop a script that talked to their industry insiders, explaining things in terms they understood, and reinforcing it with beautiful visual examples.
Because many of Autodesk’s products feature a 3D modeling and building component, we wanted to incorporate some 3D elements but in a way that seamlessly blended with the overall 2D style of the video. This blending of 2D and 3D added that extra level of dimension and increased the production value.
The end result was this colorful explainer video with a flat clean look and a touch of 3D flare. Overall the color pallet and design style we put together allowed them to showcase the cool features of their products, but in a way that was vibrant and insightful.
Have a project in mind? Reach out and let us know how we can help bring your ideas and products to life in an informative and engaging way.